Back of van driving towards a snow-capped mountain

Meet the Originals

Design Hotels™ focuses on Originals with the imaginative spirit to create extraordinary
hotels. They are the engines behind pioneering design and architecture as well as
authentic Original Experiences. Their ability to immerse guests in the local scene is at
the heart of what makes them so unique in the hospitality industry.

Creators of
Original Experiences

Originality knows no boundaries. Jump from a helicopter into virgin Alpine snow in Italy. Dine with local creatives in the heart of Paris. Find inner peace with guided meditation on a private beach in Bali. Throughout the world, our Originals combine their local knowledge and their passion for the unexpected to create unforgettable moments for their guests.

Antonio Perez Navarro standing on a decorative staircase with contemporary brass chandelier with bare bulbs

Neighborhood Heroes

Our Originals are global thinkers, but also local doers—neighborhood heroes whose hotels become creative gathering points and cultural institutions for both travelers and members of the surrounding community.

Priya Paul dressed in a sari, stands before a contemporary glass building

The Common Denominator

Each Original is, by definition, profoundly different. Yet they share essential traits: Originals take risks. They possess a strong sense of aesthetics. And they are driven by a passion to deliver a wholly unique hospitality experience.

Large loops of boxwoods and planting stretch across a tiled courtyard

Perfectly Paired: Join SPG

Become a Starwood Preferred Guest for well-earned Starpoints at the end of every stay at select Design HotelsTM properties.

Bartender preparing a cocktail
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