Each member hotel is carefully selected for
travelers seeking the unusual, the individual,
and the unexpected.
More than two decades ago, long before “design” and “boutique” were commonplace attributes in the hospitality scene, Design Hotels™ was out there finding the unusual and the unique. Today, the mission continues and has been expanded to include properties that are gateways to authentic local experiences. We seek hotels that serve as cultural hubs, creating moments no other property can provide.
Each year, more than 400 hotels apply for membership with Design Hotels™. In the end, only five percent are approved. These select few demonstrate a passion for cultural authenticity and genuine hospitality that is enhanced by thought-provoking design and architecture.
When considering a new member, Design Hotels™ looks for that distinguishing factor—the irrefutable “thing” that makes it wholly original. Is there integration into the local scene? Is there a strong identity? Does the property provide cultural programming? We also look at environmental responsibility, the personalities behind the property, and of course the architecture and design.
While all of our selection criteria are important, they are by no means enough; it is impossible to quantify creativity or anticipate the impact of something that has yet to be realized. After all, the true measure of a hotel can only be summed up by one definitive action: walking through its front door.
Note: Only select Design Hotels™ member properties are SPG Partner Hotels that participate in the SPG Program. Design Hotels™ may not offer the same SPG benefits or brand service standards as other Starwood hotels.
Become a Starwood Preferred Guest for well-earned Starpoints at the end of every stay at participating Design HotelsTM properties.